The new KPI is to keep people interested

Authenticity

People can see through fake people or profiles. To sustain engagement and deepen your audience connection, offer more internally than externally. Share your story, how you were built, what you’ve achieved, who you’re serving, and how you help others. It will make an impact and people will look out for your posts.

Quality

People know when they see my content that it will be high quality. I uphold that standard even if I post a slightly less quantity. It’s better to make a big impact and catch the right attention. I see people who spin their wheels posting all the time but aren’t growing. An effective and efficient strategy is worth gold.

Creativity

I’m getting asked more than ever what apps I use to edit my reels. The truth is it’s not just an app or button. I’m using multiple editing layers and my God given creativity to match music with visuals with effects. I’m not going to keep this magic to myself so that’s why I’m formulating a self-guided content creation course.

Streamlining

No one wants rambling or sloppy thoughts. I have received positive feedback that my content is well constructed. Look to make the point with the least amount of words. Think about flow, clarity, and the ask.

What is a KPI?

For those who haven't heard of a KPI it’s a term for 'Key Performance Indicator' in the advertising business. This could be geared towards business outcomes such as brand favorability, return on investment (ROI), or any part of the traditional sales funnel: brand awareness, brand consideration, or lead generation.

Sales funnel expertise

I’m bringing to the table a Business Marketing degree and 15 years in the corporate world of advertising. My social media expertise is accelerating brands in the upper and mid sales funnel to increase awareness and consideration. I'm good at getting you in a position for leads. Sometimes I surprise myself as I looked the other day and I reached 25k people on my own Instagram in the last 30 days without trying. I’m generating similar results for my clients.

Do your posts get the attention you deserve?

You may be out there spinning your wheels posting a lot but not growing on social media. If you feel like your posts are not getting deserved attention, I can help your brand with brand strategy, content creation, and follower growth. I have 3 done-for-you packages for entrepreneurs that are newly formulated for 2023!

Learn more on my premium social media service page. 🔗